Pinterest For Business
Why Should You Care. If You Want To ScaleMost people think that Pinterest is a social media network, it is not. It is a visual discovery engine for people to discover ideas and things that interests and inspires them so they can take action on it. Whether it’s to learn, buy, or make something new there are 175 billion ideas for people to explore!
What Is Pinterest Marketing?
Pinterest was born in March 2010.
It also has a search engine built inside like Google. Just like on Google your goal as a business is to have your website rank on the first page of
How Do People Use Pinterest?
When people are on Pinterest they use the search engine within Pinterest to explore their interests, learn about new ideas, and to buy. When they find an image or content they love, want, need, or inspires them they save those ideas on a “board” to act on it for later.
People on Pinterest are called “Pinners”.
Pinners save your products and content (blog posts) based on their interests so they can read it, make or take action on them later. Some of the most popular topics are Decor, Hobbies, Food & Drink, Home, Garden, Health & Beauty – this is why a lot of people think that Pinterest is just for moms and you can’t use it for business growth.
Which SIMPLY IS NOT TRUE – we’ll look into rest of the categories later on this page.
Pinners Plan Twice as Early Than People on Other Platforms
Pinners are big-time planners. They tend to start searching twice as early as people on other platforms because Pinterest helps them decide where to shop and what to buy. They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones. By reaching Pinners at an early stage of their planning process, you’re able to place your products or services in front of them at a time when they’re more open to possibilities.
This is a major benefit of mastering Pinterest marketing.
How Does Purchase Actually Happen On Pinterest?
How is Pinterest Different From Social Media Platforms?
What makes Pinterest different from other socials is that users have a buying mindset when they are on the platform. People go on Pinterest with their wish list of stuff they want to buy. You don’t have to force it on them; it’s their natural behavior on this search engine like platform.
It’s not a social network like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and so on. Pinterest is not social at all.
Every year, Silicon Valley titan Mary Meeker puts together a detailed Internet trends report which provides an in-depth look at Internet growth and consumer behaviors across key marketing touchpoints. The May 2017 report revealed PINTEREST IS THE BEST PLACE TO BROWSE FOR PRODUCTS TO BUY WHEN COMPARED TO FB, INSTA, TWITTER, AND SNAP.
What that means to you is that if you’re not on Pinterest selling your products you are missing out big time!
Another thing is shelf life – we all know that you have to be constantly creating stories, post on Insta, create engaging FB posts and so on in order to generate traffic to your website…
The cool thing about Pinterest is that content that you have created once can be used multiple times for Pinterest and every pin will be bringing people onto your website MONTHS after.
With socials, it’s good if posts will generate traffic for the next day or so before it will be pushed away by the algorithm for more fresh posts.
So What Pinners Are Searching For On Pinterest?
This statistic gives information on the most popular Pinterest categories according to users in the United States as of February 2017.
As you can see categories are quite different, so if your business falls under any of these categories it should be a no-brainer that you should leverage Pinterest marketing today and learn how to master Pinterest marketing.
Do I Have To Have A Blog To Use Pinterest For My Business?
A lot of people will think that you can make Pinterest work for your business ONLY if you have a blog. This isn’t necessarily the truth. However, this belief is coming from that majority of successful people who are on Pinterest have a blog.
I always advise my clients to have some sort of free value – either it’s a blog, a podcast, YT videos or even Insta stories that could be repurposed and turned into blog posts.
It will cost you more time & money trying to build Pinterest presence and make sales without giving any value to your audience than just taking a bit of time and creating a few content pieces, which then could be repurposed over and over again.
Ready to make Pinterest your new source of business traffic?
Shoot Kristina a message via the form below or schedule a FREE consultation call 👇
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